Canada Waterproofers Privacy Policy

Canada Waterproofers Inc.
Effective Date: February 14, 2026
Last Updated: February 14, 2026

1. Introduction

Canada Waterproofers Inc. ("Canada Waterproofers," "we," "us," or "our") is committed to protecting the privacy and personal information of our customers, website visitors, and all individuals with whom we interact. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA), Ontario's Personal Information Protection Act (PIPA), and other applicable Canadian federal and provincial privacy legislation.

By using our services, visiting our website at canadawaterproofers.com, or providing us with your personal information, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

2. Contact Information

Canada Waterproofers Inc.
Head Office Address:
9 - 3410 Semenyk Court
Mississauga, Ontario L5C 4P8
Canada

Phone: 416-333-LEAK (5325)
Email: Info@canadawaterproofers.com
Website: https://www.canadawaterproofers.com

For questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact our Privacy Officer at the above address or email address.

3. Scope and Application

This Privacy Policy applies to:

Personal information collected through our website (canadawaterproofers.com)
Information collected during service inquiries, estimates, and consultations
Information obtained during the provision of waterproofing, foundation repair, and related services
Information collected through customer service interactions, including phone, email, and in-person communications
Information collected through employment applications
Information collected at trade shows, community events, and marketing activities

4. What Personal Information We Collect

4.1 Information You Provide Directly

We may collect the following types of personal information when you interact with us:

Contact Information:

Full name
Home address (street address, city, province, postal code)
Mailing address (if different from home address)
Phone numbers (home, mobile, work)
Email address
Preferred method and time of contact

Service-Related Information:

Property details (address, type of dwelling, age of structure, foundation type)
Description of waterproofing or foundation issues
Service history and records of completed work
Photographs and video documentation of property conditions
Building plans, permits, and inspection reports
Insurance claim information (when applicable)
Emergency contact information

Financial and Billing Information:

Billing address
Payment method details (credit card information is processed through secure third-party payment processors and not stored by us)
Banking information for payment processing
Financing application information (processed through our financing partner Financeit)
Payment history and account records
Credit check authorization and results (when financing is requested)

Communications:

Content of emails, letters, phone calls, and other correspondence
Customer service inquiry details
Feedback, reviews, testimonials, and survey responses
Social media interactions and messages

Employment Applications:

Resume/CV and cover letter
Employment history and references
Educational qualifications and certifications
WSIB and licensing information
Background check consent and results (as permitted by law)

4.2 Information Collected Automatically

When you visit our website, we may automatically collect:

Technical Information:

IP address
Browser type and version
Operating system
Device type and identifiers
Referring/exit pages and URLs
Date and time stamps of website visits
Clickstream data and pages viewed

Cookies and Similar Technologies:
We use cookies, web beacons, and similar tracking technologies to enhance user experience, analyze website traffic, and deliver targeted advertising. See Section 11 for detailed information about cookies.

4.3 Information from Third Parties

We may receive personal information from:

Financing Partners: Credit information and application details from Financeit
Service Providers: Analytics providers, marketing platforms, CRM systems
HomeStars and Review Platforms: Publicly available reviews and ratings
Better Business Bureau: Complaint and resolution information
Municipal Authorities: Building permit and inspection records
Insurance Companies: Claim information (with your consent)
Referral Sources: Contact information from customers who refer friends or family

5. How We Use Your Personal Information

We collect and use personal information only for purposes that are reasonable in the circumstances and as permitted by applicable law. We may use your personal information for the following purposes:

5.1 Service Delivery

Providing waterproofing, foundation repair, drainage, and related services
Conducting property assessments and inspections
Preparing estimates, quotes, and service proposals
Scheduling appointments and coordinating work crews
Obtaining necessary permits and coordinating municipal inspections
Completing service contracts and warranty documentation
Maintaining service records and project files
Following up on completed work and ensuring customer satisfaction

5.2 Billing and Payment Processing

Processing payments and managing accounts
Issuing invoices and receipts
Managing financing applications through our partner Financeit
Collecting outstanding accounts receivable
Maintaining financial records for accounting and tax purposes

5.3 Customer Service and Communication

Responding to inquiries, requests, and complaints
Providing customer support and technical assistance
Sending service reminders and maintenance recommendations
Notifying you of warranty terms and claiming procedures
Conducting customer satisfaction surveys
Resolving disputes and addressing concerns

5.4 Marketing and Business Development

Sending promotional materials about our services (with consent)
Providing information about seasonal promotions and special offers
Sharing educational content about basement waterproofing and foundation protection
Inviting participation in customer referral programs
Requesting reviews and testimonials (with consent)
Displaying testimonials and case studies on our website and marketing materials (with consent)

5.5 Legal and Compliance Purposes

Complying with Ontario Building Code requirements
Meeting WSIB and workplace safety obligations
Responding to legal requests, court orders, and regulatory inquiries
Protecting against fraud, unauthorized transactions, and illegal activity
Enforcing our terms of service and contractual agreements
Establishing, exercising, or defending legal claims
Maintaining records as required by applicable laws and regulations

5.6 Business Operations and Improvement

Analyzing business performance and service quality
Conducting market research and trend analysis
Training employees and contractors
Managing employee recruitment and human resources
Maintaining and improving our website functionality
Developing new services and improving existing offerings
Ensuring workplace safety and quality control

Under PIPEDA and Ontario privacy legislation, we collect, use, and disclose personal information based on the following legal grounds:

6.1 Consent

In most cases, we obtain your express or implied consent before collecting, using, or disclosing personal information. Consent may be obtained:

Express Consent: Written, verbal, or electronic agreement (e.g., signing a service contract, checking a consent box online, verbal authorization during phone calls)
Implied Consent: Providing personal information for an obvious purpose (e.g., providing contact information to receive a service estimate)
Opt-in Consent: For marketing communications and non-essential uses
Opt-out Consent: For certain secondary purposes where appropriate

6.2 Exceptions to Consent

In limited circumstances permitted by law, we may collect, use, or disclose personal information without consent when:

Required or authorized by law (e.g., court orders, regulatory compliance)
Necessary for the collection of a debt
Required for an investigation of suspected fraud or illegal activity
Necessary in an emergency that threatens life, health, or security
Information is publicly available as specified in regulations
Required for journalistic, artistic, or literary purposes

6.3 Withdrawing Consent

You may withdraw your consent at any time, subject to legal and contractual restrictions, by contacting our Privacy Officer. Please note that withdrawing consent may limit our ability to provide certain services. We will inform you of the implications of withdrawal before processing your request.

Canada Waterproofers does not sell, rent, or trade your personal information to third parties. We may disclose personal information only in the following circumstances:

7.1 Service Providers and Contractors

We may share personal information with trusted third-party service providers who assist us in operating our business, including:

Payment Processors: Secure processing of credit card and electronic payments
Financing Partners: Financeit for processing financing applications and credit checks
IT and Cloud Service Providers: Website hosting, email services, customer relationship management (CRM) systems, data storage
Marketing and Analytics Providers: Google Analytics, social media advertising platforms, email marketing services
Professional Advisors: Lawyers, accountants, insurance providers, consultants
Suppliers and Material Providers: Coordination of product delivery and installation

All service providers are contractually required to protect personal information and use it only for authorized purposes consistent with this Privacy Policy.

7.2 Municipal and Regulatory Authorities

We may disclose personal information to:

Town of Milton, City of Mississauga, City of Hamilton, and other municipal building departments for permit applications and inspections
Conservation Halton and other conservation authorities for watershed-related approvals
WSIB (Workplace Safety and Insurance Board) for workplace safety compliance
Technical Standards and Safety Authority (TSSA) for plumbing and drainage work
Ontario Building Code enforcement authorities

7.3 Legal and Protection Purposes

We may disclose personal information when:

Required by law, regulation, court order, subpoena, or search warrant
Necessary to comply with legal proceedings or government investigations
Required to protect the rights, property, or safety of Canada Waterproofers, our employees, customers, or the public
Necessary to detect, prevent, or address fraud, security issues, or illegal activity
Required to enforce our contractual agreements and terms of service

7.4 Business Transactions

In the event of a merger, acquisition, sale of assets, bankruptcy, or other business transaction involving Canada Waterproofers, personal information may be transferred to the successor entity, subject to the same privacy protections outlined in this Privacy Policy.

7.5 With Your Consent

We may share personal information with third parties when you provide specific consent, such as:

Publishing testimonials, reviews, or case studies with your name and location
Sharing before-and-after photos of your property for marketing purposes
Providing references to other potential customers
Sharing information with insurance companies for claims processing

8. How We Protect Your Personal Information

Canada Waterproofers implements physical, administrative, and technical safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, and destruction.

8.1 Physical Security Measures

Secure office premises with controlled access
Locked filing cabinets for paper records containing personal information
Secure disposal of documents through shredding
Restricted access to storage areas containing customer files

8.2 Administrative Safeguards

Privacy training for all employees and contractors
Confidentiality agreements with employees and service providers
Clear policies and procedures governing personal information handling
Role-based access controls limiting information access to authorized personnel only
Regular privacy compliance audits and reviews

8.3 Technical Security Measures

Secure Socket Layer (SSL) encryption for website data transmission
Encrypted storage of sensitive personal information
Firewall protection and intrusion detection systems
Regular security updates and vulnerability assessments
Secure backup systems with encrypted off-site storage
Password protection and multi-factor authentication for systems containing personal information
Antivirus and anti-malware software on all company devices

8.4 Payment Security

PCI DSS (Payment Card Industry Data Security Standard) compliant payment processing
Third-party payment processors (we do not store complete credit card information)
Tokenization of payment data where possible

8.5 Limitations

While we strive to protect personal information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security but are committed to using reasonable measures consistent with industry standards and applicable legal requirements.

9. Retention of Personal Information

We retain personal information only as long as necessary to fulfill the purposes for which it was collected and to comply with legal, regulatory, accounting, and business requirements.

9.1 Retention Periods

Customer Service Records:

Active customer files: Duration of service relationship plus 7 years
Service contracts and warranties: Lifetime of warranty plus 7 years (to support our lifetime transferable warranty)
Payment and billing records: 7 years from last transaction (Canada Revenue Agency requirement)
Property assessments and inspection reports: 10 years

Communications:

Email correspondence: 3 years from last interaction
Phone call records: 2 years
Marketing consent records: Until consent is withdrawn plus 1 year

Website Data:

Analytics data: 26 months (Google Analytics default)
Cookie data: As specified in cookie settings (see Section 11)

Employment Records:

Successful applicants: Duration of employment plus 7 years
Unsuccessful applicants: 1 year from application date

9.2 Secure Destruction

When personal information is no longer required, we securely destroy it through:

Shredding of paper documents
Secure deletion or overwriting of electronic records
Physical destruction of storage media
Certified destruction services for sensitive information

10. Your Privacy Rights

Under Canadian privacy legislation, you have the following rights regarding your personal information:

10.1 Right of Access

You have the right to request access to the personal information we hold about you. We will provide you with:

Confirmation of whether we hold personal information about you
A copy of your personal information in our possession
Information about how your personal information has been used and disclosed
The names of third parties to whom your information has been disclosed

How to Request Access:
Submit a written request to our Privacy Officer at the address provided in Section 2. We will respond within 30 days of receiving your request. A reasonable fee may be charged for extensive requests to cover administrative costs.

10.2 Right to Correction

If you believe personal information we hold about you is inaccurate, incomplete, or outdated, you have the right to request correction. We will:

Investigate your request
Correct any inaccuracies
Notify relevant third parties of corrections where appropriate
Provide written confirmation of corrections made

10.3 Right to Withdraw Consent

You may withdraw your consent to our collection, use, or disclosure of personal information at any time, subject to legal and contractual restrictions. Please note that:

Withdrawal may limit our ability to provide certain services
We may continue to use information for purposes that do not require consent (e.g., legal obligations)
Previously completed transactions or disclosures are not affected

10.4 Opting Out of Marketing

You may opt out of receiving marketing communications by:

Clicking "unsubscribe" links in promotional emails
Contacting our Privacy Officer to update your preferences
Adjusting cookie and tracking preferences (see Section 11)

Please note that even after opting out of marketing, we may still send essential service-related communications.

10.5 Complaints and Concerns

If you have concerns about our privacy practices or believe your privacy rights have been violated, please contact our Privacy Officer. We are committed to investigating and resolving complaints.

Escalation to Privacy Commissioner:
If you are not satisfied with our response, you have the right to file a complaint with:

Office of the Privacy Commissioner of Canada
30 Victoria Street
Gatineau, Quebec K1A 1H3
Toll-free: 1-800-282-1376
Website: https://www.priv.gc.ca

Information and Privacy Commissioner of Ontario
2 Bloor Street East, Suite 1400
Toronto, Ontario M4W 1A8
Phone: 416-326-3333 / 1-800-387-0073
Website: https://www.ipc.on.ca

11. Cookies and Online Tracking

11.1 What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us recognize your browser, remember your preferences, and provide a better user experience.

11.2 Types of Cookies We Use

Essential Cookies:

Required for website functionality
Enable navigation and access to secure areas
Cannot be disabled without affecting website performance

Performance and Analytics Cookies:

Google Analytics: Track website traffic, user behavior, and page performance
Help us understand how visitors interact with our website
Provide insights for improving website design and content

Functionality Cookies:

Remember your preferences and settings
Store information about form submissions
Enhance user experience with personalized content

Marketing and Advertising Cookies:

Google Ads: Deliver targeted advertising based on your interests
Facebook Pixel: Track conversions and optimize social media advertising
Remarketing tags: Show relevant ads to users who have visited our website
Measure advertising campaign effectiveness

11.3 Third-Party Cookies

Our website may contain cookies from third-party services, including:

Google Analytics
Google Ads
Facebook
YouTube (if embedded videos are present)
HomeStars and review platforms

These third parties have their own privacy policies governing cookie use.

11.4 Managing Cookie Preferences

You can control cookies through:

Browser Settings:

Most browsers allow you to refuse cookies or delete existing cookies
Instructions vary by browser (Chrome, Firefox, Safari, Edge)
Note that disabling cookies may affect website functionality

Opt-Out Tools:

Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Your Online Choices (Digital Advertising Alliance of Canada): https://youradchoices.ca/choices
Network Advertising Initiative Opt-Out: https://optout.networkadvertising.org/

Cookie Consent Management:
We provide a cookie consent banner allowing you to accept or decline non-essential cookies when you first visit our website.

11.5 Do Not Track Signals

Some browsers offer "Do Not Track" (DNT) settings. Our website does not currently respond to DNT signals, but you may manage tracking through the methods described above.

12. Children's Privacy

Canada Waterproofers' services are intended for adults and property owners. We do not knowingly collect personal information from individuals under the age of 18 without parental or guardian consent.

If we become aware that we have inadvertently collected personal information from a minor without proper consent, we will take steps to delete such information promptly.

Parents or guardians who believe we have collected information from their child should contact our Privacy Officer immediately.

13. International Data Transfers

Canada Waterproofers operates exclusively within Canada and primarily serves customers in Ontario. However, some of our service providers (such as cloud hosting and analytics platforms) may store or process data on servers located outside Canada, including the United States.

When personal information is transferred internationally:

We ensure service providers comply with Canadian privacy standards through contractual agreements
Data is subject to the laws of the jurisdiction where it is stored or processed
Foreign governments, courts, or law enforcement agencies may access data under their legal authority

By using our services, you consent to the transfer of personal information outside Canada under these circumstances.

14. Links to Third-Party Websites

Our website may contain links to third-party websites, including:

Financeit (financing partner)
HomeStars (review platform)
Better Business Bureau
Social media platforms (Facebook, LinkedIn, YouTube)
Supplier and manufacturer websites

These third-party websites have their own privacy policies, and Canada Waterproofers is not responsible for their privacy practices or content. We encourage you to review the privacy policies of any third-party websites you visit.

Canada Waterproofers maintains a presence on social media platforms, including Facebook, LinkedIn, YouTube, and others. When you interact with our social media pages:

Your interactions are governed by the privacy policies of those platforms
We may collect publicly available information you share (e.g., comments, reviews, messages)
We use social media insights and analytics to understand audience engagement
We may respond to inquiries and comments sent through social media

Please review the privacy policies of social media platforms for information about how they collect and use your personal information.

16. Video and Photographic Documentation

During service delivery, we may take photographs or videos of your property for:

Documentation of existing conditions before work begins
Progress tracking during installation
Quality assurance and warranty records
Before-and-after comparisons for internal records

Marketing Use:
We will obtain your express written consent before using any photographs or videos of your property for marketing purposes, including:

Website case studies and testimonials
Social media posts
Promotional materials and advertisements
Trade show displays

You may withdraw consent for marketing use at any time, and we will remove images from future materials (previously distributed materials may remain in circulation).

17. Testimonials and Reviews

We may request testimonials and encourage customers to leave reviews on platforms like Google, HomeStars, and the Better Business Bureau.

Consent:
By providing a testimonial or review, you consent to its public display with your first name and city (e.g., "John from Milton"). We will not publish your full name or address without explicit consent.

Removal Requests:
If you wish to have your testimonial removed from our website or marketing materials, please contact our Privacy Officer. Note that reviews posted on third-party platforms are governed by those platforms' policies.

18. Email Communications and Marketing

18.1 Service-Related Communications

We may send emails related to:

Service appointments and confirmations
Project updates and completion notifications
Invoice and payment reminders
Warranty information
Customer satisfaction surveys

These communications are essential to our service relationship and do not require separate marketing consent.

18.2 Marketing Communications

With your consent, we may send promotional emails about:

Seasonal waterproofing services and maintenance tips
Special offers and promotions
Referral program opportunities
Educational content about basement protection

Canada's Anti-Spam Legislation (CASL) Compliance:
All marketing emails comply with CASL requirements, including:

Clear identification of Canada Waterproofers as the sender
Valid physical mailing address (our Mississauga head office)
Functional unsubscribe mechanism in every email
Honour of unsubscribe requests within 10 business days

18.3 Unsubscribing

You may unsubscribe from marketing emails at any time by:

Clicking the "Unsubscribe" link at the bottom of any marketing email
Emailing our Privacy Officer with your request
Calling our office and requesting removal from marketing lists

19. Data Breach Response

Despite our security measures, data breaches can occur. In the event of a breach involving personal information:

19.1 Internal Response

We will:

Immediately contain and investigate the breach
Assess the scope and sensitivity of compromised information
Take steps to prevent further unauthorized access
Document the incident and response actions

19.2 Notification Requirements

As required by PIPEDA, we will:

Notify affected individuals if the breach creates a real risk of significant harm
Report the breach to the Office of the Privacy Commissioner of Canada
Maintain records of all breaches (regardless of notification requirement)

19.3 Notification Content

Breach notifications will include:

Description of the circumstances of the breach
Date or time period when the breach occurred
Types of personal information involved
Steps we are taking to mitigate harm and prevent recurrence
Contact information for questions and assistance
Actions individuals can take to protect themselves

20. Changes to This Privacy Policy

Canada Waterproofers reserves the right to update this Privacy Policy at any time to reflect:

Changes in privacy legislation or regulatory requirements
Changes to our business practices and services
New technologies and security measures
Feedback from customers and privacy regulators

20.1 Notification of Changes

Material Changes:
We will provide prominent notice of significant changes through:

Updated "Last Updated" date at the top of this Privacy Policy
Email notification to active customers (where appropriate)
Website banner or notice on our homepage

Minor Changes:
Administrative updates and clarifications will be posted without additional notice.

20.2 Continued Use

Your continued use of our services or website after changes are posted constitutes acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically.

21. Accountability and Governance

21.1 Privacy Officer

Canada Waterproofers has designated a Privacy Officer responsible for:

Overseeing compliance with this Privacy Policy and applicable privacy laws
Responding to privacy inquiries and access requests
Investigating privacy complaints
Conducting privacy training for employees
Monitoring privacy practices and implementing improvements

21.2 Employee Training

All Canada Waterproofers employees and contractors receive privacy training covering:

Principles of Canadian privacy law
Proper handling of personal information
Security measures and breach prevention
Responding to customer privacy requests
Confidentiality obligations

21.3 Compliance Monitoring

We conduct regular privacy audits and assessments to ensure ongoing compliance with:

PIPEDA (Personal Information Protection and Electronic Documents Act)
Ontario privacy legislation
Industry best practices and standards
Contractual obligations with service providers

22. Definitions

Personal Information: Information about an identifiable individual, including name, address, phone number, email address, financial information, and any other data that can be used to identify a person.

Consent: Voluntary agreement to the collection, use, or disclosure of personal information for defined purposes. Consent may be express (explicit agreement) or implied (inferred from actions).

PIPEDA: Canada's federal privacy law governing how private-sector organizations collect, use, and disclose personal information in the course of commercial activities.

Service Provider: A third-party organization or individual that processes personal information on behalf of Canada Waterproofers under contractual obligations to protect that information.

Cookies: Small text files placed on a user's device by a website to store information about the user's browsing activity and preferences.

23. Questions and Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of personal information, please contact:

Privacy Officer
Canada Waterproofers Inc.
9 - 3410 Semenyk Court
Mississauga, Ontario L5C 4P8
Canada

Email: Info@canadawaterproofers.com
Phone: 416-333-LEAK (5325)
Website: https://www.canadawaterproofers.com

Mailing Address for Privacy Inquiries:
Please send all written privacy-related correspondence to the head office address above, marked "Attention: Privacy Officer."

We are committed to responding to all privacy inquiries within 30 days of receipt.

24. Acknowledgment

This Privacy Policy demonstrates Canada Waterproofers' commitment to protecting the privacy of our customers, website visitors, employees, and all individuals whose personal information we handle. We recognize that privacy is fundamental to trust, and we are dedicated to maintaining the highest standards of privacy protection in accordance with Canadian law.

Last Updated: February 14, 2026
Effective Date: February 14, 2026

Privacy Policy